4-Year Program of Study

Learning Steps

Five Key Knowledge of Business
In the Business Design Department, students gain up-to-date business knowledge from five perspectives: Marketing, Management, Accounting and Finance, Economics, and Business standpoints. In the freshman year, students will strengthen the foundation of business study in Japanese. In the sophomore year, all students in this department enroll in the Showa Boston Global Business Program, a special one-semester program designed for the department.

In the freshman and sophomore years, students study basics of five key business knowledge in Japanese and in English.
At the Business Design Department, student evolve their leanings with theoretical and practical studies.

Three Concentrations

After the Boston program, students will select one of three concentration tracks; global business, information and communication technology innovation, and business design and marketing.

Global Business
Global Business Track concentrates on fostering the comprehension of international business and the cultivation of empathy to the global issues, as well as the advancement of English language skills. In this area, students will learn sustainability and global perspectives that are essential for international business. By cultivating leadership tailored for a team of people with different cultural backgrounds, it aims to nurture business people who can play an active role in the global business scene.

ICT Innovation
ICT Innovation Track is designed to cultivate the imagination and innovation in the global business scene. In this area, students will focus on developing mathematical abilities including programming and data analysis, while mastering various information technologies. It aims to bring up the business people who can create new businesses or improve the existing ones by fully making use of their communication and technology expertise.

Business Design
Business Design Track concentrates on the conceptualization of business ideas harnessing the practical business skills. In this area, students will learn logical thinking, spontaneously participate in authentic business projects, and thus cultivate the mindset and knowledge to develop customer-oriented industries. They will also raise the problem-solving skills through projects and debates. It aims to foster the business people who pursue careers in the service industry.

Project-Based Learning

”Gakuryo” Retreat Program
Showa Women’s University has the retreat program called “Gakuryo.” There are two dormitories: Tomei Retreat Camp (Tomei Gakurin) in Ashigara located at the base of Mt. Fuji and Boshu Retreat Camp (Boshu Kaihin Gakuryo) in Tateyama, where students will appreciate the scenery of Kagamigaura beach. Students stay in the dormitory for 4 days and 3 nights and engage in many activities with classmates.This program is designed to foster the independent and cooperative mindsets and the skills for constructive conversations. Gakuryo is held once a year and all students in the year will attend.
         Campus Leaders, a management team of 10 students, organize the activity plan for the Gakuryo, which cultivates leadership and teamwork among students. Students of different college years will exchange many thoughts and ideas about school life and study-abroad programs in Boston. Through such interactions, younger students will find much information about academic programs from the senior students.

SWU Boshu Retreat Camp (Boshu Kaihin Gakuryo)in Tateyama, Chiba

Project Activities
In the Business Design department, students participate in various business idea contests and projects, which offer the students opportunities to apply acquired knowledge into action. Anyone can take the lead in these activities on many occasions, including pitch presentations and group work. Project activities are popular among students because they can think and act on their own by fully utilizing their knowledge and skills.
Students can participate in as many projects as they want. Showa Women’s University is constantly engaging in activities in collaboration with companies, international exchange groups, and local entities. By doing these projects, students will accumulate practical experiences and interact with friends from other SWU departments. <read more (in Japanese)>

Hult Prize 2018-19
On April 27th-28th, the regional qualifying tournament of the Hult Prize business contest for solving social issues was held at our university for the first time in Japan. A team from the SWU Business Design also introduced their entrepreneurial plan in front of 200 international students coming from over 50 countries around the world.
<read more (in Japanese)>

Over 200 students gathered from 50 and more countries to propose their idea of social business.

Intellectual Utilization Student Award 2019

Grand Prix winners of Utilization of Intellectual Property Contest Student Awards in 2019.

SWU Business Design students won the grade prize at the 2019 Intellectual Utilization Student Award on December 14, 2019.
<read more (in Japanese)>

Matsumoto Kiyoshi store promotion
Jointly with the Iseki Sangyo La Corbeil Division, Business Design students exerted their own marketing strategies to promote new products at a popular drug store chain, Matsumoto Kiyoshi.
<read more (in Japanese) >

Marketing research on inbound consumers in Ginza district.

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